NH Hotel Group recognized at European Hospitality Awards for its technological proposal 

NH Collection Eurobuilding wins in the category Best Use of Technology

London - NH Hotel Group has won the Best Use of Technology Award at the 2015 European Hospitality Awards. The award was presented at a ceremony in London, attended by leading figures in the global hospitality industry. The award recognizes hotels that have implemented technology to make the hotel more appealing for the guests, elevated the brand or defined the modernization of the hotel's front and back offices. 

Extraordinary experience

NH Collection Madrid Eurobuilding re-opened in September 2014 and has been transformed into a pioneering hotel in which the use of the state-of-art technology delivers an extraordinary customer experience, for both business and leisure. To support the meetings segment, NH Hotel Group has introduced 3D Holographic Telepresence technology, used for the first time on a permanent basis in a hotel, and also next generation video conference solutions. This 'High Tech Made Easy' service concept is designed to enable high-performance and high-impact meetings and events. NH Collection Eurobuilding also offers a 300m² LED Vault screen – the largest installed in a European hotel – that gives guests the opportunity ton display personalized content and 3D digital artwork. 
The hotel also offers the Living Lab concept: hotel rooms that offer guests the chance to try out cutting edge technologies such as video support service via tablets or wireless charging of mobile devices.  

Federico J. González Tejera, CEO of NH Hotel Group said of the award: “NH Hotel Group's goal of putting technology at the service of leisure and business aims to offer our customers a revolutionary service and installations in the industry, and is embodied in an outstanding manner in the NH Eurobuilding Collection. Therefore we are very proud that this emblematic hotel has obtained this relevant award because it means the recognition of the Group's commitment to innovation and incorporation of the latest technological advances to our hotels."

NH Collection is NH Hotel Group’s premium brand within a new brand architecture introduced last year as part of its strategic five-year business plan. By the end of 2015, the Group will be operating nearly 60 hotels under the NH Collection brand, as it invests €227 in its properties as part of its re-positioning plan.  

About the European Hospitality Awards

Organized by Arena International, The European Hospitality Awards celebrate the very finest hotels throughout Europe in twelve categories. The panel of prestigious judges included Ted Teng, President & CEO of The Leading Hotels of the World, Rolf Schmidt, Managing Director of TOPHOTELPROJECTS GmbH and Michael Levie, CEO of CitizenM Hotels.  

Photo: Ida Gutiérrez de Escofet - SVP Public Affairs of NH Hotel Group- receives the Best Use of Technology Award 2015 in London.