New global platform streamlines bookings, rates, tools, benefits and channels across over 560 hotels worldwide for B2B clients.
Madrid, July 1st, 2025 - Minor Hotels is taking a decisive step forward in its B2B commercial strategy with the launch of Minor PRO, a new brand and platform specifically designed for travel agencies, tour operators, event organisers, companies and other industry professionals.
With this new platform, Minor Hotels continues to bring its global brand strategy to life - a strategy that represents more than just a new identity. The brand is being elevated into a unifying force, directed also to consumers and powered by a strong distribution strategy, a streamlined loyalty programme and a new B2B commercial strategy with Minor PRO.
2. New approach on social media with a wider scope sharing inspiration, updates and industry insights in a way that’s more modern, connected and relevant.
The launch of Minor PRO marks another key step in Minor Hotels’ new commercial strategy, bringing together the group’s resources, tools and benefits into one unified ecosystem for professional clients. With over 560 hotels in 57 countries and a portfolio of brands including - Anantara, Avani, Elewana Collection, Oaks, NH Hotels, NH Collection, nhow, and Tivoli - Minor Hotels now offers a more connected, efficient and personalised B2B experience.
Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas, commented: “With this platform, we are taking a decisive step forward in our transformation strategy, focusing on a more international, digital and cohesive B2B offering. We have created a modern and global platform that responds to the real needs of our professional clients, while also reflecting the scale, diversity and strength of our hotel portfolio.”
Consolidation of a global strategy for the sector
Minor PRO has its own tone and visual identity as part of the growth and evolution of Minor Hotels’ commercial strategy for professionals. The platform features a new dedicated website, www.minor-pro.com, which includes global content and services accessible through intuitive navigation. In this way, nhpro.com, which previously operated exclusively for Minor Hotels Europe & Americas, has evolved into www.minor-pro.com ensuring a smooth transition for users who were already benefitting from these professional services, maintaining their access, information and usual tools intact. Likewise, both private access points and the Meetings and Events processes will continue to function in the same way, facilitating access to Minor Hotels' entire global portfolio through a single platform.
The same unification strategy is being applied to the special plans created for different professional segments. For example, the corporate programme, NH+ Business Programme, has become the Minor PRO Business Programme, retaining its benefits and usual access. Minor PRO Business Programme members enjoy up to 25% off their stays, 10% savings at bars and restaurants, and 5% off meetings and events, along with a wide range of additional benefits such as premium Wi-Fi, early check-in and late check-out, discounted parking, and more.
But this is just the beginning: Minor PRO will continue working to launch new specific plans for different groups of professionals. One example is the new programme for travel agencies that the company will soon launch with Minor PRO.
Likewise, the company will expand the content available on professional social networks, which, under the Minor PRO username, will feature useful information and content from all regions.
For more information, visit: www.minor-pro.com
About Minor Hotels
Minor Hotels is a global leader in the hospitality industry with over 560 hotels, resorts and branded residences across 57 countries. The group crafts innovative and insightful experiences through its eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a diverse portfolio of restaurants and bars, travel experiences and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.
Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn, and YouTube.
Contact details
-
- Sonia Cobo
-
Manager Corporate Communication and Public Affairs
Minor Hotels Europe & Americas
- s.cobo@minor-hotels.com
- +34 636 661 525
-
- Irene Fernández
-
VP PR & Communications
Minor Hotels Europe & Americas, NH, NH Collection, nhow & Tivoli - ai.fernandez@minor-hotels.com
- +34 619 267 690
Related topics
Related news
nhow Hotels & Resorts Announces ‘Dance nhow Tour’ Across Its European Properties
Minor Hotels’ most vibrant and disruptive brand launches a new tour as part of its innovative ‘dance nhow, change now’ campaign
nhow Hotels & Resorts expands its offering for content creators and esports teams and opens the nhow Gaming Studio at...
nhow Hotels & Resorts is setting new standards in eGaming once again: after establishing two gaming rooms at nhow Berlin in 2024, the brand new nhow Gaming Studio has now opened – the ultimate dest...
NH Collection Hotels & Resorts continues its expansion along Europe’s southern coast with two new openings: NH Collec...
Its début in two of the most exclusive and coveted cities in the Mediterranean is framed by the robust growth strategy in place for Minor Hotels’ premium brand. NH Collection celebrates its tenth a...
Minor Hotels Europe & Americas Reports €496 Million in Revenue in Q1 2025, +8% Versus Q1 2024
Delivers Total Net Profit of €4 Million Between January and March. The Company Intends to Redeem 2026 Senior Secured Notes on or after July 2nd, with a New €200 Million Term Loan and Available Cash.