Lifestyle hotel nhow Rotterdam opens its doors

Summary
Rotterdam, 10 January 2014 – What is nhow? nhow is now! Because today Rotterdam will officially open the doors to a new urban lifestyle hotel. After Berlin (2010) and Milan (2007), nhow Rotterdam is the third nhow hotel in the world and the first one in the Netherlands. The four star-hotel can be found in the recently-opened building, ‘De Rotterdam,’ making it the first and only hotel in the world designed by Dutch renowned architect, OMA/Rem Koolhaas. The fact that architecture and design play such a significant role is noticeable as soon as you enter the hotel. nhow Rotterdam offered renowned artists, celebrated designers and upcoming local talent, a platform to share progressive urban art. That way, visitors of nhow Rotterdam are treated with a combination of international and local design and are given the chance to connect with artists and creative talents. As of today nhow Rotterdam opens its doors to everyone who is looking for more than just a place to sleep.

Powerful contrasts

Concrete and metal, finished with gold-colored accents. Videowalls and art pieces. Contemporary art and acknowledged architecture. nhow Rotterdam gains strength from contrasts and combines that with the latest technology, 278 luxury rooms and creativity in every corner. Put all this in an impressive location with an iconic view in one of the most artistic cities of The Netherlands, and you get more than just a place to stay. The only hotel ever designed by OMA/Rem Koolhaas is located in the biggest building of Europe, ‘De Rotterdam’ on the Wilhelminakade, and is just as progressive and innovative as the city itself. Various local artists were asked to showcase their own impressions of Rotterdam. The resulting artwork is displayed in the hotel, and is constantly renewed to keep inspiring and surprising the guests. Staying in nhow Rotterdam, is staying in Rotterdam.

Manhattan along the Maas

The part of Rotterdam where nhow Rotterdam is located is also known as ‘Manhattan along the Maas’ and is a melting pot of creatives, artistic visions and a spectacular skyline. The neighbourhood is filled with museums, the famous Luxor Theatre, restaurants with kitchens from all over the world and there are frequent festivals and parties. But nhow Rotterdam has more to offer. Besides the fact that ‘De Rotterdam’ is an architectural masterpiece, from now on people can eat, drink, do business, relax and of course sleep in this ‘Vertical City’. nhow Rotterdam is the perfect meeting point for tourists, business(wo)men and locals who want to find out more about the city. And the hotel is not only suitable for leisure – with 9 beautiful conference rooms with an iconic view it is a perfect location for events, conferences, seminars, etc.

Elevate your Stay

The nhow concept is a new lifestyle brand of NH Hotel Group and is being rolled out in The Netherlands for the first time. Even whilst ‘De Rotterdam’ was in the development phase, NH Hotel Group knew that nhow Rotterdam had to be located there. “The idea behind nhow is that each hotel, in contrast to the recognized appearance and experience of the locations of NH Hotel Group, has its own identity, derived from the city in which it is located,” explains general manager, Sander Creemers, of nhow Rotterdam. “Each hotel has its own ethos where people like to gather, not only to have a business meeting or to spend the night, but also as a meeting point to soak up the nightlife.”

Curious?

Come and have a look! Everybody is welcome to grab a drink at the bar, to have dinner in the restaurant or for an overnight stay. Hotel rooms can be booked via http://www.nhow-hotels.com/. In March 2014, the grand opening will take place where we will toast to the first nhow hotel in The Netherlands, of course in true Rotterdam style.

Editorial information, not for publication

For more information, visual material or sleep preview, please contact:

Weber Shandwick

Annebet Beerman

Tel: +31 (0)70-312 10 70 / +31 (0)6-5338 4954

E-mail: abeerman@webershandwick.com

Nhow Rotterdam

Talitha Nöllen - Marketing and Communications Manager

Tel: +31 (0)10 206
  7600 / +31 (0) 6 24 79 2708

E-mail: t.nollen@nhow-hotels.com

http://nhow-hotels.com

About Minor Hotels

Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.

Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.

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