Gonzalo Aguilar has assumed the role of Chief Executive Officer at Minor Hotels Europe & Americas, effective 1 January 2025. Aguilar joined Minor Hotels in October 2024 and succeeds former CEO Ramón Aragonés, who retired at the end of 2024 and continues to serve as a member of the Board of Directors and Non-Executive Vice President.
With over 30 years of hospitality experience—including his most recent senior leadership role as Chief Operating Officer for Europe at Marriott International—Aguilar brings a proven track record in driving growth and profitability to the Minor Hotels team. His leadership was instrumental in integrating the AC Hotels brand into Marriott and achieving significant corporate milestones throughout a career, which has seen him rapidly rise through the ranks from his start as a restaurant manager in Colorado.
At Minor Hotels Europe & Americas, Aguilar will focus on strengthening international integration of Minor’s brand portfolio and accelerating hotel openings in key markets, particularly in the luxury and resort segments, under the company’s ‘asset right’ strategy which drives sustainable growth through an optimised balance of ownership, management and franchise models.
Gonzalo’s expertise, leadership, and deep knowledge of the multi-brand, asset-light hotel landscape make him the ideal choice to guide Minor Hotels Europe & Americas through our next phase of strategic growth in this high-value regionDillip Rajakarier, CEO of Minor Hotels and Chairman of Minor Hotels Europe & Americas.
Aguilar expressed his enthusiasm for the role, stating, “Joining this forward-thinking hospitality group is an opportunity I embrace with great enthusiasm. I look forward to collaborating with our talented teams to build on the company’s excellent performance. With our globally recognised brand portfolio and ambitious expansion plans, we are well-positioned to achieve continued success in the most profitable segments of the market.”
Aguilar’s appointment will be formalised at the Ordinary General Shareholders’ Meeting, scheduled before June 30, 2025. During his onboarding, he worked closely with Aragonés to ensure a smooth leadership transition.
About Minor Hotels
Minor Hotels is a global leader in the hospitality industry with over 560 hotels, resorts and branded residences across 57 countries. The group crafts innovative and insightful experiences through its eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a diverse portfolio of restaurants and bars, travel experiences and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.
Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn, and YouTube.
Contact details
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- Irene Fernández
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VP PR & Communications
Minor Hotels Europe & Americas, NH, NH Collection, nhow & Tivoli - ai.fernandez@minor-hotels.com
- +34 619 267 690
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- Sonia Cobo
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Manager Corporate Communication and Public Affairs
Minor Hotels Europe & Americas
- s.cobo@minor-hotels.com
- +34 636 661 525
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