Gonzalo Aguilar has assumed the role of Chief Executive Officer at Minor Hotels Europe & Americas, effective 1 January 2025. Aguilar joined Minor Hotels in October 2024 and succeeds former CEO Ramón Aragonés, who retired at the end of 2024 and continues to serve as a member of the Board of Directors and Non-Executive Vice President.
With over 30 years of hospitality experience—including his most recent senior leadership role as Chief Operating Officer for Europe at Marriott International—Aguilar brings a proven track record in driving growth and profitability to the Minor Hotels team. His leadership was instrumental in integrating the AC Hotels brand into Marriott and achieving significant corporate milestones throughout a career, which has seen him rapidly rise through the ranks from his start as a restaurant manager in Colorado.
At Minor Hotels Europe & Americas, Aguilar will focus on strengthening international integration of Minor’s brand portfolio and accelerating hotel openings in key markets, particularly in the luxury and resort segments, under the company’s ‘asset right’ strategy which drives sustainable growth through an optimised balance of ownership, management and franchise models.
Gonzalo’s expertise, leadership, and deep knowledge of the multi-brand, asset-light hotel landscape make him the ideal choice to guide Minor Hotels Europe & Americas through our next phase of strategic growth in this high-value regionDillip Rajakarier, CEO of Minor Hotels and Chairman of Minor Hotels Europe & Americas.
Aguilar expressed his enthusiasm for the role, stating, “Joining this forward-thinking hospitality group is an opportunity I embrace with great enthusiasm. I look forward to collaborating with our talented teams to build on the company’s excellent performance. With our globally recognised brand portfolio and ambitious expansion plans, we are well-positioned to achieve continued success in the most profitable segments of the market.”
Aguilar’s appointment will be formalised at the Ordinary General Shareholders’ Meeting, scheduled before June 30, 2025. During his onboarding, he worked closely with Aragonés to ensure a smooth leadership transition.
About Minor Hotels
Minor Hotels ist eine weltweit führende Hotelgruppe mit über 560 Hotels, Resorts und Markenresidenzen in 57 Ländern. Mit seinen acht Hotelmarken – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks und Tivoli – sowie einem vielfältigen Portfolio an Restaurants, Bars, Reiseerlebnissen und Spa- und Wellnessmarken schafft die Gruppe innovative und inspirierende Erlebnisse. Mit über vier Jahrzehnten Erfahrung baut Minor Hotels auf starke Marken, fördert langfristige Partnerschaften und treibt den Unternehmenserfolg voran, indem stets das im Mittelpunkt steht, was für Gäste, Mitarbeiter und Partner am wichtigsten ist.
Minor Hotels ist stolzes Mitglied der Global Hotel Alliance (GHA) und erkennt seine Gäste über ein einheitliches Treueprogramm, Minor DISCOVERY, als Teil von GHA DISCOVERY an.
Erfahren Sie mehr unter minorhotels.com und folgen Sie Minor Hotels auf Facebook, Instagram, LinkedIn und YouTube.
Contact details
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- Irene Fernández
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VP PR & Communications
Minor Hotels Europe & Americas, NH, NH Collection, nhow & Tivoli - ai.fernandez@minor-hotels.com
- +34 619 267 690
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- Sonia Cobo
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Manager Corporate Communication and Public Affairs
Minor Hotels Europe & Americas
- s.cobo@minor-hotels.com
- +34 636 661 525
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