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nhow Hotels & Resorts expands its offering for content creators and esports teams and opens the nhow Gaming Studio at nhow Berlin

London, June 12 2025 – nhow Hotels & Resorts is setting new standards in eGaming once again: after establishing two gaming rooms at nhow Berlin in 2024, the brand new nhow Gaming Studio has now opened – the ultimate destination for professional esports training and boot camps.

Spanning 71 square metres, the studio has been specially designed for streamers, content creators, esports teams and agencies. It features five gaming stations for players, a coach station and an additional creative desk with space for up to six more people. This makes the studio perfectly equipped for intensive training sessions, boot camps and team meetings.

Alongside high-performance, high-speed internet, the studio provides first-class equipment, including ergonomic Noblechair EPIC gaming chairs and gaming desks, which are ideal for long gaming sessions. Visually, the studio features a stylish neon design that creates a unique gaming atmosphere.

“With the new nhow Gaming Studio, we are taking the next step in establishing our hotels as the first choice for streamers, content creators, and professional esports teams,” says Christian Friedrich, Senior Commercial Director of Minor Hotels Europe & Americas. “By mid-2026, we aim to provide all nhow hotels in Northern Europe with gaming facilities. Our three core products – the gaming rooms, the gaming studio and the gaming suitcase – were developed in collaboration with Terra Gaming and SK Gaming to offer gamers the absolute best experience.”

SK Gaming, our partner, is also enthusiastic about the collaboration: “nhow Berlin has become a hotspot for streamers, content creators, and esports professionals. With the new nhow Gaming Studio, teams can now prepare for tournaments in perfect conditions. This innovative approach opens up completely new possibilities for all teams, regardless of their level of expertise,” explains Alexander Müller, CEO of SK Gaming.

Through the expansion and development of this offering, nhow Hotels & Resorts, a Minor Hotels brand, is strengthening its position as a leading hotel brand in the esports sector, appealing to professionals, teams and fans looking to elevate their passion. This new direction also enables nhow Hotels & Resorts to appeal to a younger, tech-savvy target group looking for unique experiences and high-quality gaming environments."

You can find photos of the nhow Gaming Studio here, as well as further information on the landing page.

About nhow Hotels & Resorts 

nhow is part of Minor Hotels disruptive hotel brand, known for its iconic establishments. Inspired by the cities in which they are located and designed by the leading creative minds of our times (Foster+Partners, OMA, founded by Rem Koolhaas, Karim Rashid, Sergei Tchoban, Teresa Sapey and Matteo Thun, among others), nhow is simultaneously a hotel and a creative hub. Each nhow establishment becomes a landmark in its city, a melting pot for creativity. At a nhow hotel everything is unexpected, through-provoking and surprising. Every room, restaurant and lobby are an invitation to meditate, a call to take action in our lives, as embodied by the slogan #changenhow. Each guest will live their own personal experiences with one thing in common: the wow factor! Located in key urban districts undergoing a transformation, the nhow hotels quickly emerge as landmarks for self-discovery and experimentation through 'artivism'. Why wait? The time is now, nhow.

For more information, visit www.nhow-hotels.com/en.

About SK Gaming  

For all those who are passionate about gaming, SK Gaming offers an inspirational approach and one clear vision: Anyone, and really anyone, can achieve anything in life. Starting out as “Schroet Kommando” in 1997, the company has pioneered the esports industry with numerous innovations and created iconic legends like the famed Swedish Counter-Strike team, Quake superstar rapha, the FIFA twins, its long-standing Warcraft III division, the Brazilian Global Offensive heroes or the Clash Royale GOAT Morten. More than 75 major championship titles across many disciplines are part of the company’s success story.