nhow Roma arrives in the heart of the Eternal City

London, September 2025 – nhow Roma opens its doors in the vibrant heart of the city with a disruptive concept that redefines the urban hospitality experience, merging contrasting art, design, and emotions to offer each guest a truly memorable stay.

The 260-room property, located at Corso d’Italia 1, enjoys a privileged position next to Villa Borghese Park and the elegant Via Veneto, full of boutiques and restaurants. Just a short distance from Rome’s iconic Spanish Steps and the Trevi Fountain, this location enjoys views of the park and the historic Porta Pinciana, representing one of the most iconic entrances to imperial Rome. The nhow Roma building - constructed between 1968 and 1971 on the former site of a convent owned by the Vatican - was designed by renowned architects Vincenzo Monaco and Amedeo Luccichenti.

nhow Roma stands as a true creative hub, where the contrast between old and new, sacred and profane, and past and future, offers guests a unique sensory experience. Rafael de La-Hoz conceived the original architectural concept, bringing a vision that transcends postmodernism. Emiliano Calderini developed this concept within the interior design, creating an aesthetic narrative that boldly embraces the layering and reinterpretation of the classical in a contemporary way. Through the technique of decollage, the hotel’s playful design reflects Rome’s history, drawing on themes from antiquity to the present day. Think classical divinities blended with urban art, and iconic statues such as the Venus de Milo reimagined with modern features.

Renowned artist David Zucker developed this aesthetic, adding graphic elements including the entrance canopy; ceiling wallpaper inspired by Roman stuccos and artistic details in the guest rooms. In the lobby, the combination of materials evoking earth and stone with mirrored surfaces creates a visual play of water and reflections, inspired by ancient Roman baths. In the breakfast area, wall niches recall the architecture of traditional Roman domus, while the floors in the rooms pay tribute to intricate ancient mosaics.

Rooms and facilities

nhow Roma unveils 260 bright, comfortable rooms, each showcasing a bold and disruptive design. Select rooms feature terraces and panoramic views of the lush Villa Borghese gardens, reinforcing the hotel’s identity as an urban oasis in the heart of Rome. Every room is equipped with state-of-the-art technology to ensure guests enjoy the highest level of comfort, and guests have access to a modern, fully equipped gym, designed for those who prioritise wellness during their stay.

Among the most exclusive room categories are the nhow Suite Bacchus Beats and the Junior Suite Veni Vidi Vino, both offering next-generation sound systems and a curated wine selection. The Imperial Suite Bar & Beyond, with its panoramic terrace overlooking Villa Borghese and a private bar, is the perfect setting for an evening with friends or an intimate private event.

Dining

Named after its free-spirited young Italian namesake - who returns from a journey to the United States with a cosmopolitan soul and a piece of America in his heart - LUDO, the signature restaurant at nhow Roma, stands as the vibrant heart of the hotel experience. Inspired by the dynamic energy of American brasseries, LUDO fuses bold flavours with the culinary traditions of Southern Italy, all within a theatrical, intimate setting adorned with velvet textures and soft lighting.

The menu alternates between authentic recipes and comfort food, but the true star is the carefully curated musical programme, which elevates dinner through DJ sets, live music, and captivating performances. More than just a restaurant, LUDO is Rome’s newest hotspot, where dining and entertainment merge, making way for flavour, fun, and authenticity.

Meetings & Events

nhow Roma sets a new benchmark for events in the Eternal City, offering ten modern and versatile meeting rooms with a total capacity of up to 650 guests. Whether hosting creative workshops, business meetings, or cocktail receptions, the hotel provides flexible spaces, cutting-edge technology -including interactive LED walls and premium audio -plus a dedicated event team to ensure seamless, personalised organisation.

nhow Roma’s strategic position guarantees maximum accessibility, just minutes from Roma Termini station and Barberini metro, with on-site parking for added convenience. Guests can also enjoy tailored catering, technical and logistical support, plus high-end accommodation options, making every event memorable and successful.

Brand expansion

Since the opening of its first hotel in Milan in 2007, nhow Hotels & Resorts has established itself as a global lifestyle leader, now boasting ten properties worldwide. The brand’s debut in the Americas, marked by the opening of nhow Lima in Peru, represents a significant milestone in its international growth. Located in the heart of Miraflores, nhow Lima features 243 rooms across thirteen floors, inviting guests to experience a unique blend of creativity, local culture, and captivating design. From its rooftop with panoramic views to its vibrant, technology-filled interiors, nhow Lima is positioned as a new lifestyle reference in Latin America.

nhow Hotels & Resorts stands as a global pillar in the lifestyle sector, thanks to its urban and provocative spirit. Each hotel draws inspiration from its host city, becoming a truly creative hub that fuses art, design, technology, and local culture. Currently, nhow is present in major European cities such as Amsterdam, Berlin, Frankfurt, Brussels, Milan, Marseille, Rotterdam, and London.