Brazil welcomes its first NH Collection with the repositioning of NH Curitiba The Five

Madrid, 24th of September 2025. M Minor Hotels announces the repositioning of NH Curitiba The Five, which will now operate as the first NH Collection hotel in Brazil. This transition incorporates the property into the premium portfolio, aimed at both business and leisure segments, with personalized services focused on offering the best guest experience.

Internationally recognized for its distinguished hotels in major cities, and starting in the resorts segment, the brand operates in 24 countries with more than 100 properties.

Feel the Extraordinary

At NH Collection hotels, guests have access to the Brilliant Basics, a set of signature services considered essential by the brand. These include a pillow menu, early-bird breakfast, and comfort-focused amenities such as soft bathrobes, cozy slippers, and a sleep kit with herbal tea, eye mask, and aromatherapy products. Rooms are also now equipped with Nespresso coffee machines and smart TVs with access to streaming platforms and personalized messages.

Now features 24 new suites with balconies, exclusive bedding, guest relations service, and personalized experiences. Each room and space now integrate art, design, and local cultural elements, reinforcing NH Collection’s unique identity. By early 2026, two special 90 m² suites will be fully renovated, bringing the total number of rooms to 176.

The main lobby has been modernized with ambient sound, exclusive fragrances, and the new “welcome corner,” where guests are greeted with a complimentary drink.

Beyond comfort and design, the culinary experience is one of the great highlights of the NH Collection Curitiba. Under the direction of chef Silvonei Souza, the Trinitas restaurant invites guests on a delightful immersion with contemporary dishes that feature a delicate Mediterranean touch. Open for breakfast, lunch, dinner, and the traditional Sunday Brunch, the cozy space is an invitation to enjoy flavorful and memorable experiences.

To extend these good moments, the Five Lounge Wine & Cocktail Bar offers an exclusive selection of wines and signature cocktails, along with irresistible tapas in a relaxed and sophisticated setting.

NH Collection Curitiba is located in the lively Batel neighbourhood home to several of the city´s best bars and restaurants. Close to the financial district and to tourist attractions such as the Oscar Niemeyer Museum and the Botanical Garden.

Sustainable Initiatives and Wellness Trends

NH Collection Curitiba aligns with global market trends, emphasizing well-being and sustainability. Apart from a gym that has been upgraded with state-of-the-art fitness equipment, guests can now enjoy personalized experiences such as welcome rituals, themed brunches, as well as a wellness menu offering vegetarian, vegan, and functional options.

The hotel has expanded its use of sustainable local products and suppliers, strengthened energy efficiency practices, reduced plastic usage, and highlighted regional culture and identity.

“The transition to NH Collection is more than just a rebranding. The hotel has been completely transformed to reflect the brand’s essential values, which include meticulous attention to detail, personalized service, and a strong connection with local culture. From booking to check-out, guests enjoy an exclusive experience — more connected, sensorial, and tailored to each person,” explains Marco Amaral, Vice President of Operations and Development at Minor Hotels.

NH Collection: 10 Years of Excellence

NH Collection Hotels & Resorts, one of the premium brands of Minor Hotels, is currently celebrating its 10th anniversary. With more than 100 properties worldwide and a growing presence across Europe, the Americas, and Asia, NH Collection has become a benchmark in premium hospitality, defined by elegance, innovation, and local charm.

Over the past decade, its promise has become a philosophy lived daily by millions of guests, visitors, and team members. From more than 35 million warm welcomes to over 20 million delicious breakfasts, NH Collection has transformed hospitality into a meaningful journey of discovery and enjoyment. Looking back on these ten years, the brand also looks ahead with new stories, sensations, and shared memories under its motto: “Still a lot to feel together.”

Minor Hotels continues solidifying its presence in Brazil, especially in the luxury and premium hospitality market. The portfolio now includes: the iconic Tivoli Mofarrej São Paulo (São Paulo), a luxury landmark in the capital, the award-winning Tivoli Ecoresort Praia do Forte (Bahia), NH Feira de Santana (Bahia) and the new NH Collection in Curitiba (Paraná).

About NH Collection

NH Collection Hotels & Resorts is an upper-upscale brand with more than 100 hotels across Europe and America and a growing global footprint.

Offering extraordinary hospitality experiences, NH Collection perfectly combines comfort, innovation, intuitive service, an elegant ambience and surprising flavours, all embedded in the local identity.

NH Collection is part of the global Minor Hotels and a member of the GHA DISCOVERY loyalty programme.

For more information, visit nh-collection.com and connect with NH Collection Facebook, Instagram  and YouTube.