Avani Hotels & Resorts Makes a Double Debut in Europe: Introducing Avani Alonso Martínez in Madrid and Avani Palazzo Moscova in Milan
Avani Hotels & Resorts, the upscale lifestyle brand of Minor Hotels, announces its debut in Spain and Italy with the opening of Avani Alonso Martínez and Avani Palazzo Moscova. Situated in the vibrant cities of Madrid and Milan respectively, these remarkable properties embody Avani's modern and functional approach. Featuring meticulously designed spaces that are smart, flexible and social, Avani's entrance into these cosmopolitan destinations marks an exciting new chapter for the brand.
Avani Alonso Martínez and Avani Palazzo Moscova have been designed for millennial-minded travellers, offering a host of hand-picked experiences that immerse guests in the local culture. Crafted with a forward-thinking approach and catering to the preferences of digital nomads and bleisure travellers, these properties provide state-of-the-art AvaniFit gyms for wellness enthusiasts to maintain their fitness routines, along with convenient grab-and-go dining options that cater to dynamic lifestyles.
Situated just steps away from the iconic central square that shares its name, this architectural gem dates back to 1919, featuring a captivating century-old façade adorned with wrought-iron balconies. Following renovation, this upscale hotel seamlessly combines its historic elegance with a fresh and contemporary design.
Every detail of Avani Alonso Martínez's interior draws inspiration from the vibrant city of Madrid. As guests enter, they are greeted by a magnificent sculpture of a yellow cat, an emblematic animal associated with the locals. The walls of the colourful lobby are enhanced with signs displaying typical Madrileño expressions, immersing visitors in the city's unique culture. The stairwell pays homage to the region’s traditional dress with a series of elaborate Manila shawls hand-painted on the walls, adding a touch of artistry and charm. As part of the refurbishment, the hotel has expanded the breakfast area to provide guests with an enhanced dining experience. Additionally, guests can enjoy the convenience of The Pantry, offering a flexible solution with a selection of coffee, pastries, salads and sandwiches.
Avani Alonso Martínez Madrid offers 101 rooms that integrate modern technology with unrivalled comfort. Reflecting the essence of the Spanish capital, the décor showcases distinctive elements honouring the city’s heritage. The bedcovers feature a stylish houndstooth pattern, reminiscent of the iconic print worn by traditional Madrileños known as chulapos. Headboards feature captivating cat designs, while vintage-style paintings depict local festivities like San Isidro. Lampshades elegantly display vintage maps of the city centre, immersing guests in the rich tapestry of Madrid's history and culture.
Guests can unlock the destination with an innovative series of experiences, from thrilling Segway adventures to lesser-known spots that take in some of the city’s most notable murals and graffiti displays, to picturesque picnics on the sprawling lawns of Retiro Park. In addition, guests can unleash their inner artist at Wine Gogh, a glow-in-the-dark painting workshop that entices both locals and tourists to come together to craft their personal masterpieces with neon paint. All the while, they can sip local wines and surrender to the rhythm of an eclectic soundtrack, igniting their artistic inspiration. For foodies, private dinners held in hidden galleries and studios offer a chance to taste authentic Spanish dishes in an artistic ambiance.
A neoclassical building for Avani in Milan: Avani Palazzo Moscova
Avani makes its Italian debut in the vibrant city of Milan, perfectly positioned between two bustling districts: Porta Nuova, celebrated for its futuristic skyscrapers, and Corso Como, renowned for its nightlife. Housed within a neoclassical building that once stood as the city's first railway station, envisioned by the esteemed engineer Giulio Sarti, Avani Palazzo Moscova exudes timeless charm.
Avani Palazzo Moscova presents a collection of 65 thoughtfully designed rooms and suites, blending modern aesthetics with a minimalist touch in a palette of soothing white and beige tones. Each space within the hotel has been created to provide a haven of comfort and tranquillity, allowing guests to unwind and rejuvenate in style. every room and suite at Avani Palazzo Moscova ensures the utmost convenience and a seamless experience for discerning travellers.
In addition to The Pantry and AvaniFit gym, Avani Palazzo Moscova is home to the AmaTi Spa. Located within the captivating confines of the original vaults of the former railway station, guests can immerse themselves in a world of peaceful indulgence, courtesy of expert therapists, offering a personalised selection of treatments. The spa's serene atmosphere beckons guests to unwind and replenish their wellbeing in the sauna, hammam, and jacuzzi, providing a revitalising retreat for the senses.
In addition to the exceptional accommodations and spa experience, Avani Palazzo Moscova offers a gastronomic odyssey at its signature seafood restaurant, Forte Milano. Guests can indulge in a delightful terrace ambiance while savouring Mediterranean-inspired dishes influenced by the flavours of the Tyrrhenian Sea. Forte Milano celebrates the region's rich seafood heritage, highlighting the use of fresh, high-quality ingredients with a range of signature dishes including red shrimp gnocchi with pecorino and scampi and artichoke tagliolini.
For more information on Avani Alonso Martinez, please visit here, email alonsomartinez@avani-hotels.com or call +34 9159 40213. For more information on Avani Palazzo Moscova, please visit here, email palazzomoscova@avani-hotels.com or call +39 02 29060312
Avani Hotels and Resorts, part of the global hospitality group Minor Hotels, was launched in 2011 and designed for the millennial-minded traveller whose priorities are style, value and comfort. Avani is an upbeat and contemporary hotel concept that delivers the perfect balance, with a focus on good sleep, designed social spaces, locally inspired sustenance and friendly service.
Avani welcomes guests to over 30 properties in Thailand, Vietnam, Laos, Cambodia, Malaysia, Sri Lanka, Australia, New Zealand, Seychelles, Mozambique, Botswana, Lesotho, Namibia, Zambia, the United Arab Emirates and Portugal, with a rapidly growing pipeline across Asia, the Indian Ocean and the Middle East.
To learn more about Avani Hotels, visit www.avanihotels.com. Follow Avani on Instagram, Facebook or YouTube and engage with #AvaniHotels.
About Minor Hotels
Minor Hotels is a global hospitality group operating over 550 hotels, resorts and residences in 56 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.
For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.
Contact details
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- Elisa Grimaldi
- Director of PR & Communications – Avani Hotels & Resorts
- egrimaldi@minor.com
- +66 (0) 65 350 7365
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