Minor Hotels announces the appointment of Ammarawadee Cheowit as the General Manager of NH Boat Lagoon Phuket Resort, the first NH Hotel brand in Thailand and Asia. Situated on the east coast of Phuket, within the vibrant Boat Lagoon, Phuket’s first full-service marina just 20 minutes of Phuket Town, the resort boasts 271 rooms and suites.
Amma brings over 13 years of hotel management experience to her new role, having effectively led teams in various hotel types, including boutique hotels and luxury properties, across Thailand’s prime tourist destinations such as Koh Samui, Koh Phangan, Phuket, and Hua Hin. Notably, her previous role as General Manager under ONYX hospitality at OZO Chaweng Samui has further solidified her expertise in managing all aspects of hotel and people management.
Amma’s academic achievements include a Micro MBA in Marketing from Chulalongkorn University, an MBA in Marketing from Ramkhamhang University, and a Bachelor of Arts Major in Economics and Minor in English from Thammasat University. In addition, her engagement in academia, as a part-time lecturer for master's degree students in the Information Technology Management Faculty at NIDA University, Bangkok, where she specializes in teaching Marketing Management., underlines her dedication to sharing knowledge and fostering future talents.
Amma’s career before hospitality, which included pivotal roles in banking, customer service, and sales and marketing, provided her with a unique perspective and foundational skill set that she expanded upon in the hospitality industry. She has developed a comprehensive understanding of social network marketing, e-commerce, revenue management, budgeting, and P&L management, alongside demonstrating creativity and innovation in her approach.
NH Boat Lagoon Phuket Resort feature a mix of rooms and suites, an all-day dining restaurant, lobby café, swimming pool with a bar, gym, tennis court and a kids’ club. The resort also caters to the MICE market, offering extensive meeting and event facilities, including a 1,000-square-metre marquee or large events, a business centre and ample on-site parking. For long-stay guests, the Boat Lagoon marina offers a range of local shops and conveniences, as well as restaurants and entertainment facilities including an ice-skating rink.
This comprehensive background, combining practical experience with strategic insights, brings a well-rounded expertise to her new leadership role at NH Boat Lagoon Phuket Resort.
The NH Boat Lagoon Phuket Resort is located on the east coast of Phuket, in the heart of the well-known Boat Lagoon, Phuket's first full-service marina, making it an attractive destination for leisure travellers and families seeking to explore Phuket's cultural and shopping activities. While the popular Phuket beach neighbourhoods and Phuket town are all within a short driving distance, the resort will also serve as convenient stopover accommodation for travellers looking to explore the various islands in Phang Nga Bay such as Koh Phi Phi and Koh Yao Yai.
For more information, please visit https://world.nh-hotels.com/en/nh-boat-lagoon-phuket/
About Minor Hotels
Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 280 hotels by the end of 2027.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty programme.
For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.
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