Minor Hotels Receives Two Top Honours at Global Alliance Awards in Brussels

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, with the award-winning loyalty programme GHA DISCOVERY, has announced the winners of its 2025 awards. Minor Hotels was recognised in two categories, Best Use of Technology and Best-Cross-Brand Contribution for its NH Hotels & Resorts brand. GHA also acknowledged Minor Hotels’ Tivoli Hotels & Resorts brand for its 15 years of membership in the alliance.

Hosted at the historic Solvay Library Brussels, the annual awards ceremony acknowledged more than 15 hotel brands and properties from the GHA portfolio, including those in Green Collection and Ultratravel Collection, while hotels demonstrating performance excellence related to the GHA DISCOVERY loyalty programme also received accolades.

Every awards category was hotly contested, with at least five nominations in each from GHA’s more than 850 hotels in over 100 countries, representing 45 brands, selected according to multiple criteria.

GHA CEO Chris Hartley commented: “Congratulations to all of our winners for their outstanding accomplishments. Their innovation, dedication, and impact have played a vital role in the continued success of GHA DISCOVERY, bringing value to all our member brands. These awards also shine a light on the strength and unity of our global network with our alliance continuing to grow stronger with each year.”

The GHA Awards Ceremony took place in conjunction with the alliance’s annual CEO meeting which this year was held in Belgium, hosted at the elegant Corinthia Brussels. The event was attended by CEOs and senior leaders of GHA hotel brands, including Dillip Rajakarier, Group CEO of Minor International, the parent company of Minor Hotels.

Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.