Avani

Tagline
Life is a Journey

Fact check
Hotels: 37
Countries: 17

Summary
Minor Hotel Group launched an exciting, upscale brand into its portfolio in 2011. AVANI Hotels & Resorts is a response to an increasingly influential group of discerning travellers: those who appreciate good design and excellent service, but also demand great value. AVANI offers relaxed comfort and contemporary style in city and resort destinations to guests who value the details that matter. It’s about getting what you want, without the other stuff getting in the way. It’s not no frills -it’s no fuss

Logo
The Anantara logo blends the warm, indigenous-inspired hospitality that launched our initial successes with a contemporary, premium aesthetic. For hundreds of years throughout Thailand, people would leave a jar of water outside their homes so that passing travellers could quench their thirst. This water jar, a symbol of hospitality and generous spirit, stands at the peak of our logo graphic atop two Thai cushions, representing ultimate comfort.

Boilerplate
Launched in 2011, Avani Hotels is part of the global hospitality group Minor Hotels (BKK: MINT) and was designed for the millennial-minded traveller whose priorities are style, value and comfort. Avani is an upbeat
and contemporary hotel concept that delivers the perfect balance, with a focus on good sleep, designed social spaces, locally inspired sustenance and friendly service.

Avani welcomes guests to over 30 properties in Thailand, Vietnam, Laos, Cambodia, Malaysia, Sri Lanka, Australia, New Zealand, Seychelles, Mozambique, Botswana, Lesotho, Namibia, Zambia, the United Arab Emirates and Portugal, with a rapidly growing pipeline across Asia, the Indian Ocean and the Middle East.

Brand pillars
WE ARE INTERNATIONAL
Although our brand has a hint of exotic roots, it is never explicit | we are not overtly Thai or Asian | our locations subtly reflect the destination, but we are a brand of the world

WE ARE FRESH
We are not encumbered by tradition | our properties all feel contemporary, though never cold or minimalist.

WE WORK AS WELL AS PLAY
We are as credible in the city as we are on the beach | our identity and our styling does not limit us by being overtly ‘business-centic’ or too focused on the conventions of resort destinations

Straightforward
Everything we do should feel simple and effortless

Relaxed
We are relaxed and flexible. We’re not formal or stuffy. Our service is genuinely warm, not recited from a handbook

Contemporary
We are up to date, but enduring. We have a sense of style that is relevant to today but is also timeless

Imaginative
We focus on what matters most but our design and language is vibrant and positive, not brash or functional