Minor Hotels to Debut the NH Collection Brand in the Balearic Islands this April with NH Collection Ibiza
Minor Hotels announces the upcoming debut of NH Collection in Spain’s Balearic Islands, with NH Collection Ibiza to launch in April. Sir Joan hotel in Ibiza, recently acquired by AX Partners, will undergo a refurbishment in line with NH Collection's premium standards before relaunching under the new brand this spring.
Following a comprehensive refurbishment in 2017, this current renovation will further enhance both the quality of its facilities and its services, including the gastronomic offering which will feature a new restaurant and cocktail options. With this, the new five-star NH Collection Ibiza aims to become one of the benchmarks of premium tourism in Ibiza, now with the service and benefits of a great brand to provide unique and unforgettable experiences to its customers.
Overlooking the port of Ibiza and the old town, the hotel is a meeting point for national and international visitors to the vibrant island of Ibiza. Its privileged location, now combined with the management of Minor Hotels under the NH Collection brand, will position it as a key asset in the premium segment of the Balearic Islands.
The launch of this hotel in April will be the brand's second of the year, following the recently announced NH Collection Alagna Mirtillo Rosso in Italy, which will open its doors in March. This four-star hotel, located in the heart of the Pennine Alps in the village of Alagna Valsesia at the foot of Monte Rosa, is perfect for skiing enthusiasts. Together, these properties will help strengthen the NH Collection brand portfolio, which is celebrating its 10th anniversary this year with nearly 100 hotels worldwide.
The introduction of NH Collection into the Balearic Islands tourism market represents a key strategic flag for the brand. It will allow us to position ourselves with an asset that will strengthen both our presence in Spain as a whole and our offering in a key location for our main outbound markets in the rest of Europe. It is also a significant milestone that coincides with the tenth anniversary of our NH Collection brand, which has established itself as a benchmark of quality around the world.Gonzalo Aguilar, Chief Executive Officer of Minor Hotels Europe & Americas
The Sir Joan is already a benchmark in design and location in the city of Ibiza and we acquired it with the aim of boosting its success with a benchmark brand and a stronger contract. We have chosen NH Collection because of its solvency and capacity to manage premium hotels in iconic destinations maximising the efficiency of its hotels, as well as its expertise in successfully managing leisure and restaurant offerings. This project will not only strengthen Ibiza's hotel offering but will also mark a milestone as the first NH Collection in the Balearic Islands. We are committed to adding value to this asset and to consolidating our position as one of the main players in the hotel investment market in Spain.Aleix Recasens, founding partner of AX Partners
NH Collection Hotels & Resorts is an upper-upscale brand with close to 100 hotels in Europe and the Americas, and a growing global presence in territories such as: United Arab Emirates, Maldives or Sri Lanka. Offering extraordinary hospitality experiences, NH Collection seamlessly blends comfort, innovation, intuitive service, elegant ambiance and surprising flavours, all infused with local identity.
NH Collection is part of the global hotel group Minor Hotels and is a member of the loyalty program GHA DISCOVERY.
For more information, visit nh-collection.com and connect with NH Collection at Facebook, Instagram y YouTube.
AX Partners is a private equity real estate investment manager based in Barcelona and Luxembourg, led by Aleix Recasens. The firm has experienced remarkable growth thanks to its solid investment strategy and structure, having invested more than 300 million euros in different assets. AX Partners manages capital from qualified private investors, family offices and institutions, through core plus value-add investment vehicles in prime locations. Its focus is on high-end residential and hotel projects, with a target IRR of between 10% and 15%, maintaining a strategy based on risk reduction and transparency towards its investors.
AX Partners' main objective is to invest in unique assets, adding value to them and transforming them to achieve attractive returns with reduced risk. For more information, please visit https://axpartners.fund/
About Minor Hotels
Minor Hotels is a global leader in the hospitality industry with over 640* hotels, resorts and branded residences across 59 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.
Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn, TikTok and YouTube.
*Property count includes operating properties as well as committed developments through ownership, joint ventures, signed leases and management agreements.
Contact details
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- Natasha Rhymes
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VP PR & Communications
Minor Hotels Europe & Americas, Anantara & Avani - nrhymes@minor.com
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- Sonia Cobo Palacios
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Corporate Communications & Public Affairs Manager – Corporate Communications, Public Affairs & PR
Minor Hotels Europe & Americas Regional Office - s.cobo@minor-hotels.com
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