Enriched collaboration with Seven Tides cements the group’s position as the leading operator on the Trunk of Palm Jumeirah.
Minor Hotels, a global hotel owner, operator and investor, has signed a strategic hotel management agreement for a prominent beachfront property on Dubai’s iconic Palm West Beach in collaboration with valued partners, Seven Tides. Effective by 1st August 2025, the addition of this new resort and serviced residences—currently operating as Dukes The Palm, a Royal Hideaway Hotel—to Minor Hotels’ managed portfolio further strengthens the group’s growing footprint in the United Arab Emirates and establishes it as the largest operator on the Trunk of the Palm.
The resort, which includes 273 hotel keys and 287 serviced apartments, boasts a premier beachfront location adjacent to NH Collection Dubai The Palm, which launched in February 2023. This agreement will see Minor Hotels’ total key count on Palm Jumeirah increase to 1,524 keys across three properties including Anantara The Palm Dubai Resort and NH Collection Dubai The Palm under three distinctive brands, reinforcing the group’s long-term commitment to the region.
Located on the vibrant Palm West Beach, one of Dubai’s most desirable lifestyle destinations, the property offers direct access to a lively beachfront promenade featuring upscale restaurants, beach clubs, and entertainment venues. Its prime location also places guests within easy reach of major and is a convenient 30-minute drive from Dubai International Airport, making it an ideal choice for both leisure and business travellers.
The property comprises a range of room and suite options, and the 287 serviced apartments include studio, one-bedroom, and two-bedroom layouts. Guests can enjoy six dining venues, from a specialty restaurant and pool bar, along with a private beach, infinity pool, lazy river, and extensive wellness and family-friendly facilities.
Minor Hotels will also implement a soft refurbishment of the guest rooms and public spaces prior to a rebranding of the property to be announced later in 2025, underlining the group’s commitment to delivering value for both guests and partners while enhancing the property’s market positioning.
“This expanded collaboration with Seven Tides represents a strategic alignment of values and vision. Palm Jumeirah is one of the most dynamic hospitality markets in the world, and securing a dominant presence on West Beach enables us to bring our elevated guest experiences to a location that perfectly embodies the energy and ambition of Dubai,” stated Dillip Rajakarier, CEO Minor Hotels.
“This is a landmark moment for Minor Hotels as we expand our presence in one of the world’s most competitive hospitality markets,” said Amir Golbarg, Senior Vice President Minor Hotels Middle East & Africa. “This new addition not only reflects our strategic vision for growth in high-demand urban resort destinations but also strengthens our valued relationship with Seven Tides. Together, we look forward to elevating the guest experience and delivering long-term success on Palm Jumeirah.”
“This is a strategic appointment as Minor Hotels already successfully manages our existing asset, the neighbouring NH Collection Dubai The Palm, and the agreement will provide enhanced synergy between the hotels,” said Abdulla bin Sulayem, CEO, Seven Tides. “Furthermore, the proven track record of Minor Hotels in delivering elevated guest experiences, combined with their operational expertise, makes them the ideal partner to manage this property. We look forward to a successful collaboration that heightens the appeal of Palm West Beach as one of Dubai’s premier hospitality destinations,” he added.
With this latest addition, Minor Hotels continues its dynamic expansion across the UAE, currently operating 17 properties under 5 brands. The group remains focused on identifying strategic opportunities in key global destinations, leveraging strong partnerships and local market insight to drive sustainable growth.
Seven Tides is a privately owned real estate development and holding company headquartered in Dubai, established in 2004. Specializing in luxury hospitality, residential, and commercial projects, the company has curated a diverse portfolio in prestigious locations such as Dubai and London. Under the leadership of CEO Abdulla Bin Sulayem, Seven Tides has strategically expanded its footprint through high-end, mixed-use developments that reflect a commitment to quality, innovation, and integrated living.
The company’s portfolio spans upscale hotels, premium residences, and commercial spaces, designed to deliver exceptional lifestyle experiences. Among its most prominent assets are DUKES The Palm, a Royal Hideaway Hotel, the recently launched NH Collection Dubai The Palm, Anantara World Islands Dubai Resort, and Golf Views Seven City JLT, a contemporary residential project in Jumeirah Lake Towers. Internationally, Seven Tides also owns the iconic DUKES London in Mayfair, a landmark of British elegance and heritage.
About Minor Hotels
Minor Hotels is a global leader in the hospitality industry with over 560 hotels, resorts and branded residences across 57 countries. The group crafts innovative and insightful experiences through its eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a diverse portfolio of restaurants and bars, travel experiences and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognises its guests through one unified loyalty programme, Minor DISCOVERY, part of GHA DISCOVERY.
Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn, and YouTube.
Contact details
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- Camilla Coburn Davis
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Regional Director of Public Relations
Minor Hotels Middle East & Africa - cdavis@minor.com
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- Natasha Rhymes
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VP PR & Communications
Minor Hotels Europe & Americas, Anantara & Avani - nrhymes@minor.com
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