Art in Motion: Jeff Robb’s ‘Serenissima’ Exhibition Arrives at Avani Rio Novo Venice

Avani Rio Novo Venice brings contemporary art into everyday life with Serenissima, a striking new exhibition by British artist Jeff Robb. Following last year’s successful partnership, the hotel once again teams up with Cris Contini Contemporary to present an experience that showcases art beyond traditional gallery walls. The exhibition transforms the hotel’s social spaces into a sensory art journey that is open to guests and the public until 14 November 2025. With its finger on the pulse of Venice’s cultural scene, Avani Rio Novo continues to blend immersive stays with inspiring experiences.

Serenissima offers a dreamlike voyage through femininity, nature and perception. Jeff Robb is known for pioneering lenticular photography and pushing the boundaries of three-dimensional art. A graduate of the Royal College of Art, his work fuses technology and emotion to create shifting images that move with the viewer, drawing guests into a world where beauty is fluid and ever-changing.

Displayed throughout the hotel’s shared areas, the exhibition invites visitors to look beyond the surface. In the breakfast room, still lifes inspired by classical forms meet bold, modern composition. In the passageway, digitally sculpted tulips from the Rorschach Flower series shimmer and shift, revealing hidden figures and surreal forms. Feminine silhouettes drift through the hotel’s 8 Millimetri restaurant and meeting spaces, suspended in time and echoing the romance of Venice. Outside, the mirrored sculpture Affinity reflects the garden’s greenery, inviting moments of quiet contemplation and connection.

Gallerist Cristian Contini commented: "Serenissima captures the timeless essence of Venice and reimagines it through Jeff’s poetic lens. His lenticular pieces create a dialogue with the hotel’s architecture, inviting guests and visitors alike to slow down and experience beauty from new perspectives."

Located in Venice’s lively Dorsoduro district, Avani Rio Novo Venice blends modern style with local charm. The hotel’s striking glass façade frames 144 stylish rooms just steps from Campo Santa Margherita, surrounded by buzzing bacari, world-class galleries and timeless canals. By turning hotel spaces into an evolving canvas, Avani Rio Novo invites guests to experience creativity, connection and cultural discovery at every turn.

For more information or bookings, please visit www.avanihotels.com/en/rio-novo-venice, email rionovo@avani-hotels.com, or call +39 0412753511.

Designed for today’s traveller, Avani offers stylish rooms, connected social spaces and both relaxed and on-the-go dining that is locally inspired. Balance is at the centre of everything Avani does, providing guests with the right measure of service, fun and privacy. Launched in 2011 and now with over 40 properties across five continents, Avani offers city hotels, tropical resorts and retreats in nature with a focus on smart design, upbeat service and good value.

Avani is part of global hospitality group Minor Hotels and a member of the GHA DISCOVERY loyalty programme.

Visit avanihotels.com for more information, and connect with Avani on Facebook, Instagram, TikTok and YouTube.