Anantara

Tagline
Life is a Journey

Fact check
Hotels: 40
Countries: 20

Summary
Since 2001, Anantara has been creating hospitality experiences with the mission of bringing back the sense of excitement and anticipation that was once inherent to international travel – the true source of a globe-trotting lifestyle, exceptional experiences and self-discovery. From our first property in the seaside enclave of Hua Hin, Thailand, Anantara has bloomed into a collection of unique luxury hotels in both resort and city settings, delivered by a team of passionately dedicated hosts and discerning, curious travellers.

Logo
The Anantara logo blends the warm, indigenous-inspired hospitality that launched our initial successes with a contemporary, premium aesthetic. For hundreds of years throughout Thailand, people would leave a jar of water outside their homes so that passing travellers could quench their thirst. This water jar, a symbol of hospitality and generous spirit, stands at the peak of our logo graphic atop two Thai cushions, representing ultimate comfort.

Boilerplate
Anantara, part of Minor Hotels, is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.
From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise. The portfolio currently boasts over 40 stunning hotels and resorts located in Thailand, Maldives, Indonesia, Vietnam, China, Cambodia, Malaysia, Sri Lanka, Mauritius, Seychelles, Mozambique, Zambia, UAE, Qatar, Oman, Tunisia, Portugal, Spain, Hungary and Italy, with a pipeline of future properties across Asia, the Middle East and Europe.

Brand pillars
INDIGENOUS – Anantara delivers the true version of a destination or locale, not the mythical version. By immersing guests into the local culture and infrastructure, we provide them with a doorway to distinctive local experiences. We don’t dictate how to explore; we provide access.

EXPERTISE – Anantara has deep knowledge of both local places and the international standards that are necessary to deliver a luxury experience. Combining these two creates a special environment where guests feel pampered and rested, yet excited and energised to explore their surroundings creatively.

AUTHENTIC LUXURY – Anantara defines luxury organically, using intuitive cues from the local environment and local inspiration. Every Anantara property is a window into its host destination, setting the mood for exploration and providing thematic, engaging sanctuary upon return.

Our Purpose
To be the curator of the most memorable, life- affirming moments, experienced in the most extraordinary destinations

Our Promise
We are a luxury hospitality brand for modern leisure and business travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most desirable places

Our Why
We believe in the power of life-affirming connections

Our Personality
Original, discerning, exciting